OUGD603
DESIGN PUBLICATION
SUSTAINABLE PACKAGING
COST - 55% of people prepared to pay more for eco friendly packaging.
'Such is the value put on sustainable packaging by consumers that a recent survey by IPSOS found that 55% of people would pay more for eco-packaging. Just as interesting is the fact that those in South Africa, Malaysia and India were most likely to say this, as people in developing economies start to put greater emphasis on sustainable living.'
AESTHETIC - No longer about 'looking' sustainable
Sustainable design cues are also moving away from cliché uses of brown paper and card, with a refocusing on packaging being more intelligent, self-regulatory and adaptive to the market. Neo-Eco packaging has become about the addition of technology, not just the reduction of materials.
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