Tuesday 28 April 2015

OUGD603 / Extended Practice - PART 2 Design Publication Sustainable packaging.

OUGD603
DESIGN PUBLICATION
SUSTAINABLE PACKAGING



BURO - Stripped back / Honesty.
Designed by: SocioDesign
Featured on: lovelypackage.com


'We created a new brand name, identity and packaging system that focused on the utility of Büro, removing the prettification and emotion that is more typically found in the branding of cosmetic and fragrance products. The use of unprocessed materials in the packaging helped to communicate the purity of the ingredients, thereby embodying its essence in our brand concept.'







IMPOSSIBLE - Simplicity.
Designed by: Jessica Alley and Laura Courtright. 
Featured on: lovelypackage.com


“The packaging is part of a larger campaign which is based on the word I’mpossilble (read as I’m possible or Impossible) The call to action is to build awareness and fundraising for building sustainable education in Nicaragua, Laos, and Guatemala. The countries are all differentiated by color and have a di-cut of their country on the packaging.  When you purchase the pencils  the proceeds go to the country of you choice.”








MATSU wine - Friendly and Personable.
Designed by: Jessica Alley and Laura Courtright. 
Featured on: lovelypackage.com


The solution adopted is faithful to Matsu’s philosophy, his image has been stripped from all sorts of tricks to link directly with nature and with the people who cares about it. Thus, the Matsu’s wine triology, ‘El Pícaro’, ‘El Recio’ and ‘El Viejo’ are represented by a portraits series of three generations that devote their lives to the field. Each one personality’s embodies the characteristics of the wine that gets its name.





Alton Brown - Sustainable production. 
Designed by: Hampus Jageland.  
Featured on: lovelypackage.com


“Alton Brown is a spice range for blind and visually impaired people. The range also includes olive oil and balsamic vinegar. Together with these liquids a special spoon is provided which makes it easier to pour and measure them, it’s the measure of a tablespoon. The text is placed on the exact same place on all the products and all the braille is embossed. The tubes are made out of PLA to make them sustainable and the refill bags are made out of recycled paper. The logo is communicating the exact same thing for blind as for the non blind since A is one dot and B is two.”






Rahal Farms - Fun and Lighthearted.  
Designed by: Anderson Design group.  
Featured on: lovelypackage.com


The goal of our branding was to suggest artful, healthy, earthy farm-fresh goodness while keeping the happy animals at the forefront. With his hens producing 400 eggs a day, we scrambled (no pun intended) to create an egg carton label so he could start selling his delicious farm-fresh eggs. He was looking for something that would really set his eggs apart on the store shelves and elevate his product above all others in the same category. We achieved this by choosing a colored carton with a wrap-around label that featured custom typography and illustration in complementary colors. The final label was printed on French Speckletone Paper in Cream Cordtone.”









Torché Wine - Post packaging / Afterlife

- Fun and Lighthearted.  
Designed by: Gerardot & Co. 
Featured on: lovelypackage.com

Torché is a sustainable wine that cares about the earth. So of course the box and bottle labels were designed to be printed on 100% post-consumer paper. But what really makes this wine unique is what you can do when the bottle is empty. Each bottle of wine includes hardware to create a mountable tiki torch for your back yard. Sustainability can be so cool.








Heavenly chocolate - My Interpretation.  
Designed by: Sarah Goldthorpe
Featured on: None










White Artisan playing cards - Under the radar / the norm.  
Designed by: Simon Frouws 
Featured on: lovelypackage.com

"The Artisan White Edition playing cards, like the previous Black Edition, were designed by South African artist Simon Frouws and feature elegant gold foil hot stamped onto ultra-lux white paper. They were produced using FSC-certified papers derived from sustainable forests, vegetable-based inks and starch-based laminates. These are also available in a collector’s set with two White Edition Decks and two Black Edition decks in a beautiful laser etched wooden box.”







John Lewis - My Interpretation.  
Designed by: Sarah Goldthorpe and Caitlin Walsh.  
Featured on: none.







Method - Tactile.  
Designed by: Method.
Featured on: dieline.com



Method ‘Ocean Plastic’ range that uses bottles created from blend of recycled plastic and plastic collected from the oceans. Although this execution is undoubtedly sustainable, it also clearly highlights the millions of tons of plastic that make its way into our oceans. Using tactile cues, like the ridges usually found on sea urchins, also help reinforce the message. Not only does this type of packaging have a positive effect on the brand perception, but also uses structural packaging to tell a story and educate the consumer.
















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