PETER AND PAUL
IDEA GENERATION
Last night I was contacted by Danielle Harrison who asked me if I would like to pair up with her to work on the Peter and Paul brief in which we have been asked to design environments for two wall spaces around our area. The presentations to review ideas are only in 2 days and so this will be a really quick turn around brief, but I was excited about the possibility of leaving something behind at the college after we left.
I have never done any environmental or spatial design, but this wasn't something that steered me away from the project. As a designer with an interest in branding I know that spatial design can often be used to extend and partake in a brand. I also felt it would be good for me to branch out and do something different, work on a very quick turn around brief, and also have a short break from other larger projects I was working on.
The Brief:
What are you designing?
This is your building. You live here. So we want you to create something for the space that’s yours. This is your chance to become part of the fabric of the building and have a legacy even after you’ve left!
Your brief is to design a piece of semi permanent artwork to live in two spaces in the Graphic Design department.Your piece can be anything so long as it lives on these walls. Anything goes: Illustration, typography, photography, installation, whatever but there are some important things to bear in mind:
• This has to be something that you and your course mates want to look at every day – so it has to have some aesthetic value.
• It has to be practical – something we can feasibly produce for a moderate budget
• It should communicate an idea.
When we were tasked with the same brief we found it helpful to devise some themes against which to work.
You can do that too if you think it will help you come up with ideas but it’s not imperative.
The competition process:
We will see all your submissions on Friday the 9th January and then select 3 or 4 people or groups to pursue their ideas to a second stage proposal.Once we’ve seen how that second stage has developed we’ll then select one person or group to make their ideas real on the walls!
We’ll then be there to guide with the process of making the work and installing it.
The Spaces:
I have never done any environmental or spatial design, but this wasn't something that steered me away from the project. As a designer with an interest in branding I know that spatial design can often be used to extend and partake in a brand. I also felt it would be good for me to branch out and do something different, work on a very quick turn around brief, and also have a short break from other larger projects I was working on.
The Brief:
What are you designing?
This is your building. You live here. So we want you to create something for the space that’s yours. This is your chance to become part of the fabric of the building and have a legacy even after you’ve left!
Your brief is to design a piece of semi permanent artwork to live in two spaces in the Graphic Design department.Your piece can be anything so long as it lives on these walls. Anything goes: Illustration, typography, photography, installation, whatever but there are some important things to bear in mind:
• This has to be something that you and your course mates want to look at every day – so it has to have some aesthetic value.
• It has to be practical – something we can feasibly produce for a moderate budget
• It should communicate an idea.
When we were tasked with the same brief we found it helpful to devise some themes against which to work.
You can do that too if you think it will help you come up with ideas but it’s not imperative.
The competition process:
We will see all your submissions on Friday the 9th January and then select 3 or 4 people or groups to pursue their ideas to a second stage proposal.Once we’ve seen how that second stage has developed we’ll then select one person or group to make their ideas real on the walls!
We’ll then be there to guide with the process of making the work and installing it.
The Spaces:
Our theme:
When I met with Danielle today she already had a theme that she had been brain storming before she contacted me. When discussing the theme with me I thought it was both exciting and a bit controversial, but if executed well, it could really work. Her idea was to use the space to help remind students that there is more to life than Graphic design. I agreed with her that although the concept could be a bit risque it was something that is relevant to the students across all 3 years of the course which come into contact with the space. Often we can all get swept away with the motions of Graphic design and forget to live life. I know that this is something Danielle has really been trying to follow thus far this year and so I was happy to carry on working on the idea with her.
In relation to the two wall spaces Danielle had the idea of creating one space using type and the other space using just image. This is where I came in, Danielle had asked me to work with her due to some type work that I had done for the practical element of my dissertation project 'Heavenly chocolate'. I was happy to try working with type again, I hadn't done a lot of it, however with completing the Heavenly branding I was excited to have another go, to see if I could extend my skills further.
We wanted to use the phrase 'There's more to life than graphic design' to create a really bold statement that would stand out against the long white wall located on the lower floor of the selected environment.
When thinking of an image based idea to reflect the type that we could put on the alternative space of the upper floor, we thought of somehow representing the text through a selection of imagery / symbols to communicate all the different activities to be done outside college that we as graphic designers enjoy, and should not forget about.
Project management:
We decided to split the work into two, where I would work on the type based wall and Danielle would work on the image based wall. However we will both work on the research sector of each piece together to ensure that we exhaust as many ideas as possible.
The environment at a further glance:
In order to gain inspiration for both pieces we looked at the surrounding environment at aesthetic properties such as colours and materials.
We found that the space was really interesting and there was a few different aesthetic components that we could reflect on when developing designs for both wall spaces.
The first thing we noticed were industrial elements such as the ventilation and water pipes that were left uncovered in the space almost as a piece of mechanical decoration. I felt that this really stood out against the white dominated space and could be something that we acknowledge and celebrate further.
In terms of colour it was that there was a lot of white used, and there were large splashes of teal noticeable on studio doors etc. However at a further look we noticed that there was integration of colour implemented through neon bar lighting in the space using the colours pink and blue. We thought it would also be good to try experiment with these colours where possible to make our designs really connect with the space.
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