OUGD603 / Extended Practice - Christmas stationary: First thoughts.

OUGD603.

CHRISTMAS STATIONARY. 

FIRST THOUGHTS.

When I originally pitched the brief I had spoken of wanting to create a set of stationary including greetings cards, gift wrap and tags with the possibility of creating gift bags as well. Unfortunately due to time constraints I feel that it is now beneficial to stick to only creating a set of christmas cards in relation to three christmas films. 

Which three christmas films?

As stated in my previous post that the audience for this brief, would be very vague in terms of diversity and more so that the audience would be drawn not by the design of the piece, but the christmas film itself. 

In order to find what is the 3 most popular christmas films, I made a simple survey listing a stream of christmas movies and asked the users to select their 3 favourite. 

When looking at the results of the survey, peoples favourite Christmas films from the selection in order of popularity were:

1. Home alone.

2. The Grinch.
3. Elf / Love actually 

4. The nightmare before christmas / Polar express / Santa clause the movie. 

5. Miracle on 34th street / The holiday. 

The rest of the films on the list got no votes.

I found when looking back at the top 3 suggestions for most popular christmas films, they had very different audiences and as a set they wouldn't particularly work together in a collection. 

Therefore I decided it would be best to define the audience more to create a consistent selection. Looking at the list I found that the films that were favourited where generally associated with children to young adults, this would be because the people I reached out to on my social media are mostlybetween the ages of 16-23.  With this realisation, I thought that the best way to move forward would be to select the 3 most popular films from the list that this generation of consumers would enjoy, this would then make sure that the card designs could share the same style, and work together as a set. 

The three chosen cards:

- The grinch.

- Elf.

- The polar express. 

The next decision I need to make is to choose which quote from each film will inspire the design.

The Grinch:
'Maybe Christmas he thought doesn't come from a store, maybe Christmas perhaps... means a little bit more.'

Elf: 

you have such a pretty face, you should be on a Christmas card!

The Polar Express:

'Sometimes the most real things in the world are the things we can't see.'