ARCHITECT BRANDING.
VISUAL RESEARCH.
After speaking to Bradley, I looked at a range of personal identity branding online and gathered, based upon his likes and dislikes and his own place within the design and architectural world. From the range I gathered I tried to gage Bradley's opinion on what he liked best from each piece of design, further helping me to understand his taste in aesthetics outside of the architectural world.
In looking for personal branding examples I tried to work with the elements I had learnt about Bradley and his design stance. I looked for simple and clean designs, that didn't appear forced, looked somewhat natural and focused on the function of communicating the message over decorating it.
The examples I collected use a neutral colour pallet focusing mostly on black, white, grey and earthy tones, with most designs implementing a further dimension by playing with texture, including the process of embossing which allows designs to appear even more natural.
Simple and clean, contemporary and recognisable.
Pattern used to add character. Simple yet bold logo, emphasised by minimalist card design. Promotes message (designers details) over any ornamentation.
Simple design using only black and stock colour (white) minimalist design allows name of the company to stand out above all else. Molecular pattern appears natural and organic and does not detract from the logo as it is embossed.
Simple and minimalist, again like the above the main text to be communicated is the name of the company and contact information complimented by a clean simple logo created via embossing making use of texture.
Another simple design with some colour added. Although I do not think the colours would be appropriate for Bradley's branding, I like the subtle inclusion of reference to 3d work within the logo.
Again the branding is inherently simple and minimalist, there is a bold simple logo and the information communicated is easy to understand and clear.
I loved how the above design through the combination of print and embossing in one logo had a great geometric effect. The use of the two production processes combined creates a feeling of 3d type, where the embossed sections embody the light and the printed represents the shadows.
Staunch branding is again another brand that subtly nods to 3d work in its branding using type, and the idea of shadows to create 3d like text.
I loved how organic the above branding is in that it uses the designers signature as the logo. Other than this the information is communicated in a black sans serif font in a clear modular structure.
Uses simple geometry, small neutral colour pallet using colours commonly found in nature.
Greatly simple and almost pure branding that in the logo work, uses only the colour of the stock and works with texture in order to create contrast. The use of embossing is proving to be a great source for playing with light and shadow, and also 3d concepts within logos.
Simple use of hand rendered signature as brand logo. Contact details communicated clearly through clear and concise typeface. Use of black is too heavy for Bradley's branding as there is a preference towards a more natural colour pallet. Bradley also appreciates and considers the use of light within his work and so it will be important to try and communicate this through the colour pallet.
Extremely simple branding, would be great to support work rather than distract from it. Where business cards can be used to show off and give a taste of a designers style and skills when promoting a graphic designer. An architect needs a simple and clean brand that will support the catalogue of their work. Allowing their creations to do the talking, with support from the brand.
When emailing these to Bradley, with my above opinions he gave me the following feedback:
From the selection I put together there were four in particular which Bradley liked, all with different elements. Bradley liked the clearness and clarity of FRANCL Architecture's simple but bold logo. He also liked the minimalist and grid like layout seen on the back of ALA's business cards. From MHM he liked the combination of both embossing and print, and how the embossing seemed to replicate the idea of light, whilst the printed sections created shadows. All the pieces of branding appear neutral in colour, clear in communication and bold but simple.
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